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I feel like Nissan is at a similar position that Toyota was in just a few years ago and from a place it is still crawling itself out of.
Nissan clearly knows how to build a sports car that performs, ahem GT-R. But it needs to step back and evaluate its position in the land of performance cars.
Toyota did just that in the early part of the decade and look where it is now with the FR-S. It devised a good strategy to reinvigorate its line up of boring cars and get people excited not just about the FR-S but about Toyota performance again.
Yea we all know fast cars don't contribute much to a company's bottom line but it can't hurt either. The FRS sells more units in a few months than the 370Z in a whole year.
Nissan clearly knows how to build a sports car that performs, ahem GT-R. But it needs to step back and evaluate its position in the land of performance cars.
Toyota did just that in the early part of the decade and look where it is now with the FR-S. It devised a good strategy to reinvigorate its line up of boring cars and get people excited not just about the FR-S but about Toyota performance again.
Yea we all know fast cars don't contribute much to a company's bottom line but it can't hurt either. The FRS sells more units in a few months than the 370Z in a whole year.