📊 2023 Nissan Z Sales Figures So Far

[V35]

For what its worth Supra sales are down as well

https://www.supramkv.com/threads/toyota-supra-and-bmw-z4-sales-figures.2061/

2019	2,884
2020	5,887
2021	6,830
2022	4,694
2023	2,652

 

[takemorepills]

For what its worth Supra sales are down as well

https://www.supramkv.com/threads/toyota-supra-and-bmw-z4-sales-figures.2061/

2019	2,884
2020	5,887
2021	6,830
2022	4,694
2023	2,652

Not because they're sitting on lots collecting dust, because they're aren't making many.

I've never seen a Supra at either of my local Toyota dealers.

 

[Jah_Happy]

Not because they're sitting on lots collecting dust, because they're aren't making many.

I've never seen a Supra at either of my local Toyota dealers.

Same. In fact when i was looking to buy one I couldn't even find one to sit in lol. I waited months and eventually found a 2.0 from Carvana to at least sit in. Finding a manual Supra to buy is impossible right now i think lol.

 

[Kbl911]

Same. In fact when i was looking to buy one I couldn't even find one to sit in lol. I waited months and eventually found a 2.0 from Carvana to at least sit in. Finding a manual Supra to buy is impossible right now i think lol.

I'm finding in that, in South FL, it's a combination of general scarcity and overpricing where Supra sales are concerned. Still seeing dealer markups even for pre-owned examples and you have to cast a rather wide net to find a specific color/set of options.

 

[rocksandblues]

Think Toyota proved its point with the new Supra. Already sold many more than the previous gen. Corporately, there has been a shift; and so production slots and resources are really going 110% to Hybrid vehicles now.

Supra was a Halo/ego model. Didn't make them any money. Proved to themselves and the world that major join ventures can still work. 4-5 years= a model run anyway. Who knows if they will refresh and or end with a special model.

I am meh about sales figures. God bless anyone that will still make a sports car now a days- with Camaro ending and others...

 

[MCN1SMO]

Canadian sales numbers are out. 407 sold in 2023 with a total of 411 total sold for since the launch

 

[Jah_Happy]

Think Toyota proved its point with the new Supra. Already sold many more than the previous gen. Corporately, there has been a shift; and so production slots and resources are really going 110% to Hybrid vehicles now.

Supra was a Halo/ego model. Didn't make them any money. Proved to themselves and the world that major join ventures can still work. 4-5 years= a model run anyway. Who knows if they will refresh and or end with a special model.

I am meh about sales figures. God bless anyone that will still make a sports car now a days- with Camaro ending and others...

Yeah especially a sports car for a "reasonable" price. I fear we're heading in a direction where you'll only find them for 6 figures.

 

[takemorepills]

Yeah especially a sports car for a "reasonable" price. I fear we're heading in a direction where you'll only find them for 6 figures.

Or, their closest relative is a DeWalt power tool

 

[jc604]

Yeah especially a sports car for a "reasonable" price. I fear we're heading in a direction where you'll only find them for 6 figures.

Definitely heading in this direction, wouldn’t be suprised if they stop sales on the Z in a few yrs to focus on electric models

 

[bpeckham]

Definitely heading in this direction, wouldn’t be suprised if they stop sales on the Z in a few yrs to focus on electric models

TBH, I'd be interested in a affordable little two-seat electric sports car, but I'm guessing:

• It'll still be pushing six figures.
• It'll be too heavy to be a serious sports car

 

[jc604]

Canadian sales numbers are out. 407 sold in 2023 with a total of 411 total sold for since the launch

U know whats even more crazy some americans even dipped into the canadian market zs and imported them over as well. Also in the asia countries such as taiwan and china

 

[MCN1SMO]

U know whats even more crazy some americans even dipped into the canadian market zs and imported them over as well. Also in the asia countries such as taiwan and china

The Middle Eastern spec Z's matched the Canadian ones with the 8" Nav and the one back up light. I wonder if some of them got rerouted there

 

[jc604]

The Middle Eastern spec Z's matched the Canadian ones with the 8" Nav and the one back up light. I wonder if some of them got rerouted there

Very possible or just same spec. Im saying these were actually sold in canada and imported/shipped to the destination

 

[SavedByFaith_]

Very possible or just same spec. Im saying these were actually sold in canada and imported/shipped to the destination

Can confirm this happened to one Z I know of
And 1 MJ GTR T-Spec

 

[trackratZ]

Manual or not, price points do matter for 'affordable' sports cars in these times, customer base impacted:

Toyota GR Supra sales struggled in 2023, as Toyota sold almost half the number it did the previous year despite the addition of a manual transmission option.

Toyota on Wednesday reported sales numbers for the past 12 months and the Supra's tally for the U.S. market was just 2,652 units, down 46.4% versus the 4,952 units sold in 2022.

It wasn't because sports cars have fallen out of favor, as U.S. sales of the Mazda MX-5 Miata its U.S. rose by almost the same amount, growing 45.4% versus the previous year to end 2023 with 8,937 units sold.

Sales of Toyota's GR86 were also down in the U.S., though it dropped just 7.7% to 11,078 units.

The Supra's poor performance in the market is made more shocking considering Toyota's overall U.S. sales for 2023 actually increased 6.6% to 2,248,477 units.

While Toyota finally added a manual transmission to the Supra, it also raised prices by roughly $900 with the transition to the 2024 model year.

Toyota Supra sales down 46% despite manual gearbox's arrival (motorauthority.com)