Dan Cohen
Well-Known Member
- First Name
- Dan
- Joined
- Sep 20, 2021
- Threads
- 0
- Messages
- 58
- Reaction score
- 182
- Location
- NEW JERSEY
- Car(s)
- SUBARU
- Occupation
- sales
Exactly my point.........This guy gets it.
Hat tip to you, sir!
I have a family friend in the construction business where I live, and they have experienced their local dealer egregiously marking up heavy duty work trucks. He has a fleet of 12 Chevy Duramax SRW 3500s and had a catastrophic engine failure on one at 412,000 miles. He decided to lifecycle it. Local dealer wanted $60k or so over sticker for a comparable truck that they actually had in stock. Long story short, that dealership lost not only that sale, but all future sales for this guy's fleet plus the service/maintenance business for his entire fleet of 40 GM vehicles. All for wanting that "quick short pop" as you referred to it.
That dealership stands to lose far more than they might have made on that one sale. My buddy has a lot of friends in the blue collar world and you can bet he shared his experience with them.