McLovin157
Well-Known Member
- First Name
- shawn
- Joined
- Jan 27, 2022
- Threads
- 2
- Messages
- 273
- Reaction score
- 346
- Location
- Oklahoma City
- Car(s)
- 350Z Nismo
- Occupation
- Nissan Salesrep
- Thread starter
- #211
If you do work at a dealer as a GSM then your well aware of why almost all dealers are charging over MSRP. I know it's buried in this thread but the logically reasonings for prices being REASONABLE are listed within. I will never claim you can't sell for MSRP but even "large volume" dealers don't have cars and the bottom line is lowering for everyone. I'm very happy to say I have an incredibly high satisfaction score and it is always a pleasure to work with the individuals I do. There is more to buying a car than money which I assume you are well aware of. The average mark up in my area is 2-10k for traditional models and we keep our prices incredibly competitive. In 36 years of dealing in cars you should be aware that of that.As stated on here before I am a Sales Manager at a large volume Subaru Dealer and never ever on any vehicle have we ever charged over MSRP. And that includes Limited Edition STI's etc that we have had in the past. That is an insult to a customer and we will never do it. I have only been here for 36 years so maybe you can tell me where you have a leg to stand on by charging over MSRP. I am sure the customers that you do sell will be very happy every time they get into their car and know they over paid for their car. The quick short pop does not work in the long run and does not get you repeat and referral business. It just pisses me off when dealers take advantage of a customer and bang them when they think they can and worse when they think they can justify doing it. I will buy a new Z when it comes out but if told over sticker I can wait as long as it takes to pay MSRP for the car. I love this business and have worked 80 hours a week since I started and even come in on Sunday mornings to catch up on paper work etc. I can go any where and run into one of our customers and walk up and say hello and not hide in the corner because we did something wrong when we sold them their car. I am proud to do business the way we do.