Eric48
Well-Known Member
- Joined
- Sep 10, 2021
- Threads
- 0
- Messages
- 91
- Reaction score
- 204
- Location
- Rhode Island
- Website
- www.instagram.com
- Car(s)
- '19 Civic Type-R
Many lack that foresight to begin with, and it's even easier right now to look past future customer loyalty in this market. I work in the trucking industry and we just added another $300k rolloff to our fleet. Not only did we have to go over 1500 miles to find one that was even close to our desired spec, they tacked on ADM AFTER we placed our order, once it rolled off the assembly line. We were already waiting 4 months at that point. It was no skin off the dealers back because there was a line of other companies ready to take delivery if we walked. This is the commercial version of the fiasco Ford's been going through with the Bronco. The current supply/demand environment doesnt favor buyers at all.This guy gets it.
Hat tip to you, sir!
I have a family friend in the construction business where I live, and they have experienced their local dealer egregiously marking up heavy duty work trucks. He has a fleet of 12 Chevy Duramax SRW 3500s and had a catastrophic engine failure on one at 412,000 miles. He decided to lifecycle it. Local dealer wanted $60k or so over sticker for a comparable truck that they actually had in stock. Long story short, that dealership lost not only that sale, but all future sales for this guy's fleet plus the service/maintenance business for his entire fleet of 40 GM vehicles. All for wanting that "quick short pop" as you referred to it.
That dealership stands to lose far more than they might have made on that one sale. My buddy has a lot of friends in the blue collar world and you can bet he shared his experience with them.