Nissan Exec says 12-14 months to survive

[takemorepills]

Eff Nissan, they have it coming.

Ghosn and his injection of Renault design and cheapness beginning in Y2K, the incredibly bad decision to triple down on the craptastic CVT.....

Redesigning the Gen 2 Titan to steal Ford design cues then not even advertising it (huh, whoops we obviously stole Ford design cues, probably not a good idea to advertise it)

The worst offense, by far, is how Nissan hired ad agencies with activist college grads who hired Brie Larson to make "edgy" ads. Absolutely no advertising that represented traditional Nissan core values, just crap about modern sociopolitical.

Case in point: those of us on here that followed the failed launch of the new Z know the pain of the delays and shortages of the Z.
I had signed up for Z updates, hoping to grab one at initial launch. So, imagine my surprise, I get an email notification from Nissan around the proposed launch date. I'm excited, hoping Nissan has some news for me. I open the email, and my disappointment at the content of that email galvanized me to how out of touch Nissan is. As if the Ghosn and CVT BS wasn't bad enough, this email was the nail in the coffin for Nissan as far as I am concerned.
What was in the email you ask? How about Nissan marketing celebrating gay pride month, and how 2 dudes would enjoy owning a Nissan Rogue. WTF!

Ok, some will call me a bigot. Don't care. All I cared about was the new Z. How out of touch could a car company be? Well, now we know. Ghosn, CVTs and social activism didn't work out, did it? Running a once great company into the ground and hoping "edgy" advertising firms could fill in the gaps didn't work out, did it? Now, Nissan, you are dying. The Japanese arm of Nissan should've reigned in USA Nissan years ago. I highly doubt these ad campaigns existed in Japan.

And, BTW, I have a lot to lose if Nissan goes under. I bought a new Titan last year. Even despite it looking like a F-150, it's a solid machine. But, if Nissan goes under, how am I going to get parts for it? They only sold like 5k a year, and if Nissan dies, what about my warranty? What if I want to keep it for 10 years without support?

We went through this with my wife's Saab 9-2x, but that car was basically a WRX. Only the badges, headlights and front fenders were unique to Saab.

I need to approach buying a Z with caution, Toyota treated me well with my Corolla GR inquiries, no sociopolitical bs, and they are in no danger of going down. My wife agrees that 2025 is an appropriate time to make a discretionary purchase of a sports car. Z, GR Corolla or used 911 have been confirmed as candidates for me finally getting my last big senseless car purchase. And as much as the Z leads, by far, my other choices, with Nissan possibly going under....oof, maybe gotta wait until 2026?

Truly, I hope someone bails out Nissan, but only if they do an about face. They are getting rid of the CVT, finally. I think the new Pathfinder is an excellent choice now. I think the new Rogue now has 9AT too. Ok, we're getting somewhere. Fire the ad agencies. Brie didn't help. And Altima energy being synonymous with carjacked Dodge Challengers needs to change too.

Nissan needs to get back to their roots.

 

[Hernandooo]

Eff Nissan, they have it coming.

Ghosn and his injection of Renault design and cheapness beginning in Y2K, the incredibly bad decision to triple down on the craptastic CVT.....

Redesigning the Gen 2 Titan to steal Ford design cues then not even advertising it (huh, whoops we obviously stole Ford design cues, probably not a good idea to advertise it)

The worst offense, by far, is how Nissan hired ad agencies with activist college grads who hired Brie Larson to make "edgy" ads. Absolutely no advertising that represented traditional Nissan core values, just crap about modern sociopolitical.

Case in point: those of us on here that followed the failed launch of the new Z know the pain of the delays and shortages of the Z.
I had signed up for Z updates, hoping to grab one at initial launch. So, imagine my surprise, I get an email notification from Nissan around the proposed launch date. I'm excited, hoping Nissan has some news for me. I open the email, and my disappointment at the content of that email galvanized me to how out of touch Nissan is. As if the Ghosn and CVT BS wasn't bad enough, this email was the nail in the coffin for Nissan as far as I am concerned.
What was in the email you ask? How about Nissan marketing celebrating gay pride month, and how 2 dudes would enjoy owning a Nissan Rogue. WTF!

Ok, some will call me a bigot. Don't care. All I cared about was the new Z. How out of touch could a car company be? Well, now we know. Ghosn, CVTs and social activism didn't work out, did it? Running a once great company into the ground and hoping "edgy" advertising firms could fill in the gaps didn't work out, did it? Now, Nissan, you are dying. The Japanese arm of Nissan should've reigned in USA Nissan years ago. I highly doubt these ad campaigns existed in Japan.

And, BTW, I have a lot to lose if Nissan goes under. I bought a new Titan last year. Even despite it looking like a F-150, it's a solid machine. But, if Nissan goes under, how am I going to get parts for it? They only sold like 5k a year, and if Nissan dies, what about my warranty? What if I want to keep it for 10 years without support?

We went through this with my wife's Saab 9-2x, but that car was basically a WRX. Only the badges, headlights and front fenders were unique to Saab.

I need to approach buying a Z with caution, Toyota treated me well with my Corolla GR inquiries, no sociopolitical bs, and they are in no danger of going down. My wife agrees that 2025 is an appropriate time to make a discretionary purchase of a sports car. Z, GR Corolla or used 911 have been confirmed as candidates for me finally getting my last big senseless car purchase. And as much as the Z leads, by far, my other choices, with Nissan possibly going under....oof, maybe gotta wait until 2026?

Truly, I hope someone bails out Nissan, but only if they do an about face. They are getting rid of the CVT, finally. I think the new Pathfinder is an excellent choice now. I think the new Rogue now has 9AT too. Ok, we're getting somewhere. Fire the ad agencies. Brie didn't help. And Altima energy being synonymous with carjacked Dodge Challengers needs to change too.

Nissan needs to get back to their roots.

I think alot of car companies the past 4 years to today, had a taste of go woke go broke.

Everyone remember when FORD came out with the Rainbow Raptor.



Or dodge converting the the Challenger to a full on EV.



or even worse, jaguar, we've probably all seen this ad.



I'm trying to think of more, but you get what i mean... The only way car companies will realize that they messed up is when people stop buying them , and as you said go under.

I own a Z, I had owned a 350z, I love them. However, I will not be loyal to a brand, i'll only buy a product IF it suit my needs and wants. I would be bummed if Nissan does go under, but at least I scored a Z before they'd stop making them. TBH, this may be my last sportscar i'd buy, so I don't ever plan on selling my Z, EVER

 

[takemorepills]

I think alot of car companies the past 4 years to today, had a taste of go woke go broke.

Everyone remember when FORD came out with the Rainbow Raptor.



Or dodge converting the the Challenger to a full on EV.



or even worse, jaguar, we've probably all seen this ad.



I'm trying to think of more, but you get what i mean... The only way car companies will realize that they messed up is when people stop buying them , and as you said go under.

I own a Z, I had owned a 350z, I love them. However, I will not be loyal to a brand, i'll only buy a product IF it suit my needs and wants. I would be bummed if Nissan does go under, but at least I scored a Z before they'd stop making them. TBH, this may be my last sportscar i'd buy, so I don't ever plan on selling my Z, EVER

Yeah, I am not even touching the Jaguar thing! I don't think I need to explain to anybody how out of touch that is.

What Jaguar did is relatively recent. Poor Nissan has been immolating itself for more than 2 decades. I very clearly remember going to look at a new Nissan Maxima in early 2000's, and that new Renault design language was creeping into Sentras and Altimas, whilst traditional Nissans that hadn't been redesigned yet were sitting next to the new Renault design language cars. I think it was 2004, there was a clearly Japanese Pathfinder with the VQ35 and manual transmission sitting next to a recent new design Maxima. The Maxima had hard plastic interior, strange design and the Pathfinder was cool....manual transmission, typical Japanese design and a much nicer interior. It felt luxurious compared to the 6th Gen Maxima. The yellowish-orange gauges, dash lighting and creaking hard plastics in the Maxima was vomit-inducing. And the damned sunroof looked like a brazillian wax job!

 

[rocksandblues]

 

[Z06fan]

Nissan mgmt missed the mark, way behind, on where the auto world is heading. Quality and efficiency are musts but can't totally abandon the EV hype. Niche vehicles like the Z hopefully won't go away, but must go the hybrid or EV direction in the near future. I don't want the Z to go away, like the end of the line for the Supra.

"Mr Uchida said: 'This has been a lesson learned and we have not been able to keep up with the times.

'We weren't able to foresee that hybrid electric vehicles and plug-in hybrids would be so popular.'

Forbes reported yesterday that cheap EV alternatives in China had been 'hacking away' at Nissan's share.

'The root of the problems stem from a wave of cheaper EV alternatives coming from China that are flooding the global market and stealing market share away from the Japanese company,' the publication said. "

https://www.dailymail.co.uk/news/ar...e-reason-car-manufacturer-bankrupt-honda.html

Yeah, it's going to be an "interesting" future for the international automotive industry, isn't it? You have to wonder with the Chinese essentially flooding the international car market with cheap EV's (subsidized of course), how many of the current international car companies will survive. It's pretty crazy to realize the Chinese have over a hundred companies manufacturing EV's and when they're finally allowed to enter the US market through their plants in Mexico, what will happen to even US companies like Ford and GM. I'm not sure declining companies like Nissan have a future which is sad for all of us that have a history with the brand.

 

[takemorepills]

Yeah, it's going to be an "interesting" future for the international automotive industry, isn't it? You have to wonder with the Chinese essentially flooding the international car market with cheap EV's (subsidized of course), how many of the current international car companies will survive. It's pretty crazy to realize the Chinese have over a hundred companies manufacturing EV's and when they're finally allowed to enter the US market through their plants in Mexico, what will happen to even US companies like Ford and GM. I'm not sure declining companies like Nissan have a future which is sad for all of us that have a history with the brand.

I lived in China from 2001 until 2007.
I saw all of the international brands tripping over themselves to tap into the Chinese market.
To enter the market back then, a manufacturer needed to enter into a joint venture, JV, with a Chinese state owned entity holding 51% or more of the JV.
That was IP theft. The Chinese were learning how to copy Western vehicles and manufacturing skills. So, if Chinese companies hurt the established international brands, they only have themselves to blame for being so short sided.

My opinion is that we shouldn't allow adversarial nations that point nukes at us access to our market. That should be law.

 

[trackratZ]

If Nissan folds after 2025, which I doubt. I imagine the value of the new Z will go up, the last analog Z will be appreciated plus only 3 yrs in production.

Nissan has to deliver competitive hybrids plus EVs to survive, really. Way behind, stale products.

 

[trackratZ]

Nice styling and about due, but still no hybrid. Nissan needs one soon to really compete.

https://carbuzz.com/2025-nissan-murano-starts-production/

That blue would be awesome on a Z!!

 

[Screen Protech]

I wonder how much the scummy American dealerships have to do with this.. I remember the first time I test drove a Z at Olympia Nissan, they put on the pressure STRONG and after they insisted on an 12k markup for a "New" Z that already have 250 miles on it and bad exterior/interior color combo, I told them I "had to think about it". As I was walking out of the building, I heard all of the sales people in a corner office pointing and laughing at me and making very unprofessional comments akin to, "Told you that poor wouldn't buy it!" that was just barely within earshot. I was in disbelief, and needless to say the "maybe" turned into a "hard pass".

Hilariously, they called me a month later begging me to buy it at MSRP. I laughed at them and hung up. I think about this often, and wonder how widespread this culture was at Nissan shops.

It's crazy how some dealerships treat people. We tried to negotiate on a truck once and the dealer had a flip chart that said "No Haggling". My grandfather was so offended, he told them to talk to him as a man, walked out and threw their flip chart in the trash on the way out.

 

[Z06fan]

I lived in China from 2001 until 2007.
I saw all of the international brands tripping over themselves to tap into the Chinese market.
To enter the market back then, a manufacturer needed to enter into a joint venture, JV, with a Chinese state owned entity holding 51% or more of the JV.
That was IP theft. The Chinese were learning how to copy Western vehicles and manufacturing skills. So, if Chinese companies hurt the established international brands, they only have themselves to blame for being so short sided.

My opinion is that we shouldn't allow adversarial nations that point nukes at us access to our market. That should be law.

Yeah, I'm with you. I was sorry to see the American auto manufacturers sell their souls for short term gain to enter the Chinese market and was predictable from the start, once the Chinese learned (stole) their processes, they began taking the foreign manufacturers business. What a stunner.

I grew-up in the rust belt and it feels very similar to what happened to the US steel industry in the 1980's when that industry was decimated by foreign subsidized steel. All of my wife's family worked in steel or auto plants and most of those plants are long gone.

 

[Kbl911]

What was in the email you ask? How about Nissan marketing celebrating gay pride month, and how 2 dudes would enjoy owning a Nissan Rogue. WTF!

Ok, some will call me a bigot. Don't care. All I cared about was the new Z. How out of touch could a car company be? Well, now we know. Ghosn, CVTs and social activism didn't work out, did it? Running a once great company into the ground and hoping "edgy" advertising firms could fill in the gaps didn't work out, did it?

Come on, man. If the idea is that an auto manufacturer wedging some kind of socio-political elements into their marketing is what causes their imminent demise, I've got bad news about basically every large auto manufacturer in the world. The other issues you pointed out could be effectively argued as being reasons why Nissan fell behind the market and has found themselves in such a precarious financial situation.

The social activism part doesn't add to the logic of your argument, it just seems to have bothered you. Which is fine, that's allowed. But it feels tacked on for that reason alone.

 

[NissanFreak2021]

Not surprised. Infiniti has been dead for a while since they got rid of their only exciting vehicle the Q60 and now only have a 15 year old sedan and some soccer mom cuvs/suvs. Nissan isn't much better, the Maxima is gone and the Altima is meh. The GTR was their halo but was always to expensive, the Z is nice but priced too high and the lack of an awd option limits it's potential customers.

 

[takemorepills]

Come on, man. If the idea is that an auto manufacturer wedging some kind of socio-political elements into their marketing is what causes their imminent demise, I've got bad news about basically every large auto manufacturer in the world. The other issues you pointed out could be effectively argued as being reasons why Nissan fell behind the market and has found themselves in such a precarious financial situation.

The social activism part doesn't add to the logic of your argument, it just seems to have bothered you. Which is fine, that's allowed. But it feels tacked on for that reason alone.

Yup, I tacked that in there.

Because it shows how out of touch Nissan is. Stick to engineering good vehicles and don't flaunt virtue of social issues.

I hope that seems wrong of me to you, but I have a half white/Asian son who's going to college soon and up until 2025 many colleges have told his mom he's not diverse enough to meet their quotas. Pretty shocking to a mother who thought he'd be admitted on merit. Fortunately, he's going to college in 2025 when that crap will be squashed.

So, yeah, I have a chip on my shoulder. But Nissan has spent 20 years digging their own grave. They just hired the right people to push them into that grave. Honestly hope Nissan pulls through, because I know they were just trying to fit in to the new narrative. Which is now dead.

 

[ZillaZ]

As far as getting social-political and "Go woke or go broke" it has turned into "Go woke, go broke". Many of the virtue-signaling culture has killed many companies in the entertainment world. There are lots of movies, TV and video game companies that are losing tons of money because of this stuff. They are hiring activists to make movies, TV and video games instead of actual story-tellers and writers with an actual propensity for it.

Regardless of what you believe or how you live your life or what your social-political views are, most people who watch TV, movies and play video games do so to escape the world, not be reminded of it or be lectured on how you should think.

 

[SneauxMan762]

If Nissan folds after 2025, which I doubt. I imagine the value of the new Z will go up, the last analog Z will be appreciated plus only 3 yrs in production.

Nissan has to deliver competitive hybrids plus EVs to survive, really. Way behind, stale products.

Ive been driving mine since June in a relatively big city. I havent seen another new Z on the road. Nobody knows what im driving lmao. Esp with the sword trim wrapped in black. I got rev'd on by a C8 Z06 the other day as he peeled off a turning lane. Lol I'll take that compliment any day.