That wasn’t my intention…I was asking a genuine question as someone from another country who is just plain shocked that this could be justified…so I tried to open a discussion to understand more
You think it's bad at the dealerships here, wait till they hit the used market lol
Please don't feel bad for asking the hard questions, I don't mind at all!
Ridiculously jealous of you. That would be a freaking dream to give test drives like that!
Are you trying to be mature, logical and civil?! - this is the internet for fuck's sake!
It is you who are mistaken if you truly believe my agenda is simply to sell cars here. 1. that would be ignorant to think. 2. I am genuine in answering any and all questions I can. I don't work for Nissan directly so I don't have the secret insider information but I poke and pry in the avenues I can. 3. No where did I ever say anything about a $20k over MSRP mark up. I have no idea where you came up with that other than slander. 4. You are the one making assumptions about me simply because I now sell cars. I put my little bio in the thread simply to give everyone a glimpse into myself so people could take what they wanted from it.
Yes…but that still doesn’t really explain it…as I said…car shortages are a world wide issue, not confined to the us and manufactures pulling rebates, incentives and bonuses I would also assume to be world wide.Please don't feel bad for asking the hard questions, I don't mind at all!
So to start this off I hope that I didn't say "dealers have no choice but to do so" because I don't feel that way. However I do understand why almost all dealers are using market adjustments WITHIN REASON! For me personally I don't own a dealership so I can't set pricing but I did work out a smaller mark up that is reasonable within the market working directly though me. I understand that some have said the dealer they are working with are selling at MSRP and more power to them. However I'm guaranteeing more than anyone can. I can't speak for other dealers but I've been working tirelessly to ensure we have more Z cars than any dealer in the US so people will get their car quicker. I'm also networking with local car groups and other orderers to introduce people to local groups or other Z owners. Along with ensuring people are getting the cars they order without shorting on any features or options that Nissan will allow.
Now "justifying" a market adjustment is simple supply and demand WITHIN REASON. For starters I have to say I by no means support the 15k markup average to a highest of 30k mark up I've heard of on these cars, that is just stealing. Now for a justifiable adjustment; before the shortage we used to sell 150-250 new cars a month. At an average of 200 cars making lets say 2k on each car thats 400,000 in profits. Now in the current market we sold 62 last month and at the same rate thats only 124,000. Which would result in a loss of 69% (nice) and that's how people get laid off real fast. So to make up the loss in income due to supply shortages a mark up on the product is required to keep pace.
Other things that aren't helping are manufactures pulling rebates, manufactures pulling incentives and bonus plans for dealers and salesman as well. Those are other avenues of income that are pretty much dried up as well so now a majority of the income made at a dealer has to be made on the car not just the entire process.
I hope that answers your questions
Nissan isn't marking the car up. The dealer networks are. And it's not just Nissan dealer networks. It's very important we retain this distinction. Nissan isn't the bad guy here. Nissan can mandate the dealers not mark the cars up, but there are even loopholes around this as discussed in other threads. Some owners of dealerships are buying the cars at MSRP and selling them as "certified used" at markup. Nissan can't do anything about this. This is free market economics at hand in the US.
Yea that is 100% justifiable. We have all worked with or spoken to the 92% of A hole car salesman. However the 8% do existHence...
the Manufacture put the fair price on the car, you the dealership get a discount on the car as you are a wholesaler . you are still making money either way, it's not my job to pay the difference to the dealership because they used to make money.
I was one of them, once upon a time - they do exist.
I completely agree…however I can’t believe that mark ups would be any good for the manufacturer reputation, I feel these types of things only give them a bad name even when it’s not their fault. This is the reason more manufacturers are looking to sell direct …to keep their image intact
The Z makes 400HP in any trim and the Supra makes 386HP but you have to start at a MSRP of 55k. Now I understand people have said if you dyno the MKV it comes to 410-420HP but I'm not subscribed to that just yet. The supra is going to be 100-200lbs lighter so it will most likely be a little quicker so that is a thing to consider. Personally I like the retro modern design of the Z vs the over designed lines of the Supra, plus I HATE fake vents. The big thing right now is that you can get the Z with the 6 speed manual without the issues that existed in the 370Z with rev match.
