Eh, given how things have gone with this release, I'd be hesitant to give Nissan that much credit in being THAT effective at communicating when they kept dealerships in the dark for so long.Do y'all think the markups are strategic or more so of greed? E.g. if the dealers have insider information that Nissan can only produce 1000 units per year for the next several years, it's a good bet that the Z will be rare. And more so, the proto number is fixed to 240 units, then it might be a good business move to justify for extreme markup.
I think if they mark up the Sport or Performance from MSRP or don't allow customer to order (w/o the addendum), that's going too far.
I'd argue it's far less a problem of entitlement and more so one of expectation. In this case, an expectation that rests/rested on a multitude of factors (historical pricing for the Z, the vehicle's market position, price relative to competitors, etc) some of which are more reliable predictors than others.It tickles me, however; when people think they are entitled to something in their budget and means just because they want it.
Eh, given how things have gone with this release, I'd be hesitant to give Nissan that much credit in being THAT effective at communicating when they kept dealerships in the dark for so long.
I think it's simply greed. We've seen some dealers advertise selling at MSRP (whether that's confirmed or not is TBD), however the fact they're even saying it makes me think it's a possibility.
I'd argue it's far less a problem of entitlement and more so one of expectation. In this case, an expectation that rests/rested on a multitude of factors (historical pricing for the Z, the vehicle's market position, price relative to competitors, etc) some of which are more reliable predictors than others.
I think it may appear to be an issue of entitlement because the vehicle in question exists in a category that is less broadly utilitarian than, say, a small or midsized economy car. Thus, the expectation that the Z would be an affordable car can be viewed through the lens of "discretionary expenditure" rather than "necessity spending" and can come across negatively.
Mclovin?Nissan employees I'll tell ya...
https://www.carscoops.com/2022/10/n...-tag-asks-why-should-this-car-have-no-markup/
I think what your analogy is missing is that there aren’t FTC regulations prohibiting consumers from buying gum straight from the manufacturer. Not so great in my eyes.America is still great. I can price a piece of bubble gum at $1mil if i want too.
and in America you are free NOT to buy and even laugh at me.
It tickles me, however; when people think they are entitled to something in their budget and means just because they want it.
On the other side Nissan has completely botched what should have been a heritage and proud company product release. Their arrogance and or stupidity can also be argued and discussed ad nauseum in America.
These are really first world issues- a 400hp (370) impractical sports car when the majority of the world worries about starving, being killed, etc.
Worth noting that that Facebook post was 14 months ago. Safe to say that that dealership isn't asking or getting that markup anymore. Gotta admire the chutzpah of that dealership , but it's not the kind of place that I would ever shop for a new car. That level of disrespect for their customers has to translate to the other areas of way that they do business.This is definitely a cool car, but 130k for a Nissan? Of course, I am sure that there will be fans willing to pay that amount. But as an ordinary car fan, I wouldn’t buy it for that much.