My neighbor just paid a $10k markup on a Kia Telluride. $60k total. He also didn’t want to wait 6 to 8 months if he ordered the lower cost trim that he wanted. The chip shortage has changed the game and that will be in play through 2022 at least if not well into 2023. There’s a good chance many dealerships will try markups on the new Z and they will probably get them.