Projections....we shall see

[NocturnalEmber]

A good business case is here, Mazda's path. A niche carmaker with low volumes but aggressive in ramping up technology for the future. Nissan I think could survive, while not forgetting the performance side of models like the Z, future 240SX/Silvia coupe, even GT-R. Hybrids are the volume sellers though. Ivan may just succeed in delivering.

" Mazda isn’t diving headlong into the electric transition, but it’s not standing still either. Instead, it is following a measured path, blending hybrid models with steady electrification efforts and continued updates across its core lineup. This includes a hybrid CX-5, updated sales targets, future EVs, and even new sports cars. "

https://www.carscoops.com/2025/08/mazda-2027-hybrid-ev-sports-car-plans/

I love Mazda as an automaker, and I've been a rotary person for the better part of half my life. While I deeply think discontinuing the Mazdaspeed3 was a horrible idea (and still is, honestly, they seem adamant about NOT putting a 6MT in the awd turbo Mazda 3's.) They've done well otherwise and if you want an inline six that isn't german, that's your best bet currently.

Interiors are great, technology is great, and they're a quality brand. if the Mazda 3 wasn't so god awfully slow I'd probably have one as a daily, but as it stands now the partners 3rd gen Mazda 3 6mt hatch with the corksport turbokit is basically what the mazdaspeed of that gen could have been.