Do you think Nissan is overhyping the car's reveal?

[johnny_10196]

I'm not complaining about it as much as I'm trying to make sense of it.

As stated by a few in the newest teaser thread the press relation and marketing departments are probably low on resources and or just being lazy lol.

 

[240SX]

I would rather Nissan under promise and over deliver. Unlike with Toyota where they really overhyped a hardtop Z4 with a Supra badge slapped onto the rear. Such a let down...

 

[supraboi]

I think they’re under hyping it if anything haha

Agree, since everyone keeps bringing up the Supra it's not like we're seeing:

Non-stop spy shots over a period of three years.
Countless interviews with Tada-san.
Press release of the camo car.
New teasers every week for a month prior to the debut.

 

[gymratter]

on the contrary i feel it has been under hyped. we havent seen Nissan Z blasted in the headlines 24/7 unlike with some other debuts.

 

[Lin626]

Since we're talking about marketing does anyone else think Honda's Integra announcement was a dick move to steal the limelight away from the Z?

https://www.nissanzclub.com/forum/t...cura-integra-coming-for-a-new-generation.385/

 

[Subarashi]

I haven't heard much from Nissan about the Z, I thought they were being pretty quiet about it.
The only thing I've been hearing and seeing is the new Nissan Rouge

 

[jdm-rhd]

 

[Go2ZZZ]

I agree! I love the proto. I hear the wheel gap may be higher then the proto. I hope not as it’s the perfect amount of gap and I wouldn’t need to car to lower it.

only thing I would want gone it the fair lady on the rear.

 

[Datsun280Z]

Looks like this topic aged well.

 

[Datsun280Z]

 

[Zboy]

Did anyone else feel that the unveiling was a little boring?

 

[Go2ZZZ]

Did anyone else feel that the unveiling was a little boring?

no but it was way too short

 

[280driver]

No

 

[West Aussie]

No but not enough details

 

[DevonK]

On the "overhyping" question - TTAC has an interesting piece about the new Z that highlights one type of overhyping Nissan's PR department went for:

Nissan says in its press release that the seventh-generation car rides on an “all-new” platform, not the current FM platform, but a PR rep told me the platform is carryover, with the car being 80 percent “all-new.”​

​

Great way to lose credibility with your potential customers, Nissan. As one commenter, Corey Lewis, points out:

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80 percent all new*​

​

*platform carryover​

*engine direct from Infiniti, new for -this car model-​

*old switches​

*center gauge pods look very old (2008)​

*door panel entirely unchanged since 2008​

​

​

“80 percent”​

I'd add based on the photo above that the seats look identical too - I certainly hope they are not, the standard seats on the 370 blew chunks.

Nissan better deliver in spades when it comes to driving characteristics and engagement with the new Z if it wants to live this kind of puffery down.