That's not entirely true. I work in the automotive industry. Sales of most sports cars fall off dramatically after the first year or two. Toyota is taking a more finessed action with the Supra to see that doesn't happen, and so far, it's worked. Their sales numbers have remained relatively...
Toyota has stated that their goal with the Supra is to sell roughly the same number each year during the 7-year contract with BMW, and they plan to do this by constantly introducing new features, special editions, etc. I personally suspect that they planned to work on a manual from the...